Improve Your Vet Marketing With One Easy Step

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When it comes to your veterinary marketing strategies, you probably already know that you need to use the internet to your advantage, and the basis for that is having a professional website. Once you have one, there is a pretty easy way to boost its appeal and help supplement your internet marketing tactics.

Why You Need a Blog
One of the most effective (and fun) veterinary marketing secrets is to have an active blog, and yes, it needs to be active. More than half of businesses that have an active blog have acquired a customer because of it. Having a blog will also be good for your SEO and help you rank more highly in search engine results — which is what you want since 80% of people between the ages of 18 and 34 use search engines like Bing, Yahoo!, and Google to find a vet.

What You Can Do With It
If you’re wondering just what you can do with a blog, the short answer is: a lot. You can offer your own opinion on news in the vet or the animal world and establish or assert yourself as an authority on these subjects. Offer tips and advice for pet care related things like how to clip your pet’s nails or why it’s so important to prevent heartworms. All of these things are also good things to use share and promote on the social media sites your clinic has a presence on (and yes, your vet clinic needs to have a social media presence).

What’s important here is making sure that you get into a good habit of updating your blog frequently. Blogging is one of those things that can slip through the cracks if you don’t stay on top of it, so schedule a time each week to focus on creating new and interesting content — or ask one of your particularly creative staff members to do it for you.