Before You Throw That Away What You Should Know About Reminder Cards
Ever forget something you already reminded yourself of? Let’s be honest, remembering things is sometimes easier said than done. It’s human nature to be forgetful. Research shows that 14% of young people sometimes forget where they put their keys, versus 8% of older people. Furthermore, 15% of young people ages 18 to 34 sometimes forget what day it is, versus 7% of people age 55 and older. Appointments are usually the easiest to forget. For those of us that can relate, reminders like veterinary reminder postcards can help us keep on top of appointments.
Veterinary reminder cards are more important than you think. Research shows that 39% of Americans have forgotten one basic piece of information or lost one everyday item in the past week. Veterinary reminder cards can help clients remember. With technology constantly changing, many businesses opt for email reminders rather than phone or direct mail. Contrary to belief, direct mail is still a very good approach to reaching out to clients and the numbers show for it.
Findings show that 98% of consumers bring in their mail the day it?s delivered. Of these, 72% bring it in as soon as possible and 48% of people retain direct mail for future reference. Seeing as how almost two-thirds of U.S. households own a pet and pets are considered “family” by their owners, reminders for important things like their health are of great importance. We simply sometimes forget. 70% of Americans say mail is more personal than the internet. An email can easily be skimmed over and deleted but direct mail is physically with you. Direct mail reminder cards seem more personal because in a world of efficiency and speed, sometimes knowing the extra effort of physically mailing something rather than using technology is highly valued.
The most simple approach to direct mail veterinary appointment cards or welcome cards is on a postcard. They are simple, take no effort to open and are easy to place anywhere. On top of a desk or on the door of the fridge are the most used places many people use to keep reminders. The idea being that these are places people revisit often.
The most memorable reminder postcards are personalized and “exciting” to some degree. With that being said, the next time you are grabbing the mail or brainstorming how to connect with clients, think reminder cards. Reminders made easy.