As a veterinary hospital, you provide an invaluable service not only to people, but more importantly to their pets, by addressing their medical needs and even saving their lives. You have a pristine facility staffed by attentive, compassionate employees, yet your lobby is not as full as you’d like it to be. How do you go about marketing your services and attracting more clients?
It may be time to consider a company that specializes in veterinary marketing and creating a professional website for you and clients. Does a vet need a website? Absolutely. Nowadays, a potential client’s first impression of your practice comes from a visit to your website. Without a website, you may be missing out. According to Pew Internet, 58% of people have researched a product or service online. In fact, 80% of people between the ages of 18-34 years old use search engines when choosing a veterinarian. However, veterinary marketing doesn’t have to be confusing or time consuming. You are the expert in your field of veterinary medicine, but not veterinary web design. Why not outsource your veterinary marketing needs to expert professionals who understand veterinarian marketing practices, as well as both the needs of your business and of your client? Professional veterinary marketing companies and professional website services allow you to focus solely on the core needs of your practice, as opposed to updating your website and social media outlets.
It is important to note that the information on your website and the way in which it is presented will set you apart from your competitors. This is precisely why you need a responsive website as part of your overall veterinary marketing strategy. All veterinarian websites designed by a professional service utilize a content management system, or CMS, in order to update content and keep the website current. This is in addition to a fully supported hosting plan, which means the company will host the website and be available to provide support and ensure the website is live and running smoothly. In addition to veterinarian website design, another benefit to contracting your veterinary marketing needs is online marketing campaign management. They can improve your position in search engine results through search engine optimization, or SEO. Consider, that 42% of people who use Internet search engines click on the top ranking link.
The easiest way to build a website is leave it in the hands of a professional who has a proven track record of veterinary marketing excellence. By contracting such a service, you are not only improving the needs of your business, you are improving the lives of many beloved pets.